The part I don't put on LinkedIn

The longway round.

Twelve years, three companies, one very unglamorous burnout — and the reason I take this work personally.

ScrollExecutive coachLondonSince 2019© 2026 — Kindred
01
The morning I handed in my noticeLondon, 2018
Fig. 012018

The part I don't put on LinkedIn

I was the personeveryone leaned on.Nobody asked who I leant on.

For four years I was the chief operating officer of a company that everyone told me was going to be enormous. They were right. I was very good at the job.

I was also waking at four in the morning with my heart going like a bird's, sitting in the car park for eleven minutes before I could walk in, and telling my husband I was fine in a voice that neither of us believed. I did that for eighteen months. Then one Tuesday I couldn't get out of the car at all.

Nobody at that company knew. That is the sentence I keep coming back to — not that it happened, but that not one person knew. I was surrounded by clever, kind people, and I had made myself completely unreachable.

The thesis

The opposite of burnoutisn't rest. It's being known.

Why I do this

So I trained to bethe person I needed.

I didn't set out to become a coach. I set out to understand what had happened to me, which took two years, a very patient therapist and an MSc I mostly did out of spite.

What I found was almost boring in its simplicity: the leaders who don't come apart are not tougher. They just have somewhere to put the truth. One room, one hour, one person who isn't invested in their competence.

That's the whole offer. I'm not going to fix you — you're not broken, you're just very alone in a job that punishes you for saying so. I'm going to be the room.

02
Where the course got writtenCamden
Fig. 02Since 2019

How I work

Three things I promisebefore we begin.

01

I don't do frameworks

You've read the books. What you haven't had is one hour a fortnight with somebody who has no stake in your answer.

02

The work is private

No LinkedIn posts about your breakthrough. No case study without your name on the approval. What's said in the room stays there.

03

I will tell you the truth

Kindly, and usually slowly. But I'd rather lose the client than agree with something I think is going to hurt you.

The long way round

How I got here.

2011

Joined a twelve-person startup as employee nine. Learned to build things and hide feelings at roughly the same rate.

2015

Promoted to COO. Best year of my career on paper. Worst year of my life underneath it.

2018

Walked out on a Tuesday. Told everyone it was a sabbatical. It was not a sabbatical.

2019

Trained at the Academy of Executive Coaching. Started with three clients, all of them friends who felt sorry for me.

2022

Gave the TEDx talk. Sixty thousand people watched a woman admit she'd fallen apart. The inbox has been full ever since.

Today

Three hundred leaders later, still doing the same job: asking the question nobody else will.

Off the clock

The rest of it, honestly.

Reading, SundayHome
Walking it offLondon
The corner tableCamden
Runs trails, badlyMakes a terrible flat whiteTwo kids, one very loud dogCries at marathonsReads three books at onceCannot parallel park

Credentials, since you asked

ACCAccredited Coach, Academy of Executive Coaching
MScOrganisational Psychology, LSE
TEDx“The cost of holding it together” — 60k views
12 yrsOperating experience, Series A to IPO
300+Founders, C-suite and senior leaders coached
MemberInternational Coaching Federation
Maya RowanExecutive coachLondon© 2026 — Kindred

If any of that landed

Then let's havethe conversation.

Thirty minutes, no pitch. You tell me what's heavy right now and I'll tell you honestly whether I can help.

Free30 minutesNo obligation
Executive Coaching · London · Est. 2019Kindred — No. 10

11 Stay close

Let's make the next chapter count.

One letter, every other Sunday. On leadership, doubt, and the long game. No pitching.

Kindred
© 2026 Maya RowanExecutive CoachingLondon · 51.5°N GMT

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