Maya Rowan

Executive Coaching · London

I help ambitious founderslead without burning out.

Twelve years an operator. One unglamorous burnout. Now the one honest hour in a founder's fortnight.

Maya RowanExecutive Coach
01 /
Leadership
Book a Call
Kindred
Maya Rowan

Executive Coaching · London

I help ambitious founderslead without burning out.

Twelve years an operator. One unglamorous burnout. Now the one honest hour in a founder's fortnight.

Maya RowanExecutive Coach
01 /
Leadership
Book a Call
Kindred

Seen in

Press · Stages · Rooms10 entries
Forbes26TEDx Shoreditch25Harvard Business Review25The Times CEO Series26SaaStock26Index Ventures25Monocle24Sifted25The Diary of a CEO26Web Summit24Forbes26TEDx Shoreditch25Harvard Business Review25The Times CEO Series26SaaStock26Index Ventures25Monocle24Sifted25The Diary of a CEO26Web Summit24

The idea

Every leader I've ever sat with was carrying something they had never said out loud. Not because they were weak. Because there was nobody in the room whose job it was to ask.

Maya Rowan · Executive Coach · London
Maya RowanMaya RowanPortrait / 02
Est. 2019 — No. 01

Is this you?

Say the onethat made you wince.

If more than one landed — that's the usual answer, and it's the reason people call.

Four questionsKindred — No. 02
Case 01 / Kindred
Case 02 / Kindred
Case 03 / Kindred
Case 04 / Kindred

Then the first thing we do is find you somewhere to put it.

Not a framework. A room, a standing hour, and one person whose only job is to ask the question nobody in your company is able to ask you.

Then you already know the answer. You're waiting for permission.

Almost nobody is stuck for lack of information. They're stuck because saying it out loud makes it real — and there's been no safe place to say it.

Then this is not a motivation problem, and please stop treating it like one.

When the wins go flat, the system has quietly stopped keeping score. That's a warning sign, not a character flaw — and it's very fixable, early.

Then let's be the one hour a fortnight where you don't have to.

I did this for eighteen months. Nobody at my company knew. That sentence is the reason I do this work at all.

The work

Three ways in.One honest conversation.

No curriculum, no worksheets. A standing hour with the one person in your week who has nothing to gain from your answer.

  • 1:1 Coaching — six months, fortnightly, entirely yours
  • The Quiet Room — eight leaders, twelve weeks, no pretending
  • The course — everything I'd say in the first eight sessions
The workKindred — No. 03

The proof

Nobody remembersthe framework.

They remember the week it got easier. Real names, real numbers, and the permission to print them.

300+Leaders coached
92%Still in role, two years on
4.9Average rating
The proofKindred — No. 04

She coached me to stop apologising for being in the room.

Priya RamanVP Engineering → CTO

The connection

The opposite of burnoutisn't rest. It's being known.

Three hundred people have sat in this room and said the thing they'd never said out loud. It is, still, the only part of the job that matters.

The connectionKindred — No. 05

She sat with the thing I was most ashamed of and refused to look away.

Elena VasquezCo-founder & CEO, Northbound

Six months of somebody telling me the truth. Worth more than any offsite.

Tom FieldingCOO, 200-person scale-up

The space

One hour, a fortnight,where nobody needsanything from you.

That is the whole offer. Not a framework — a room, and somebody in it who has no stake in your answer.

The spaceKindred — No. 06

Join the circle

+ 2,400 quietly reading

A letter for peoplewho can't say it yet.

One letter, every other Sunday. On leadership, doubt and the long game — written for the person you are at 4am, not the one in the all-hands.

The letterFortnightly · Since 2019Kindred — No. 09

No funnel, no sequence, no pitching. Leave whenever you like.

One conversation

Let's make the nextchapter count.

Thirty minutes, no pitch. You tell me what's heavy right now, and I'll tell you honestly whether I'm the right person to help.

Free30 minutesNo obligationUsually within a week
Executive Coaching · London · Est. 2019Kindred — No. 10

11 Stay close

Let's make the next chapter count.

One letter, every other Sunday. On leadership, doubt, and the long game. No pitching.

Kindred
© 2026 Maya RowanExecutive CoachingLondon · 51.5°N GMT

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